Grades measure the exit: whether a developer's ready units hold their value against its own launch pricing within the same area (area-matched, so portfolio mix cannot distort it), relative to the city norm (-14.7% — new launches always price above older stock; only the gap versus the market's gap is a signal).
| Developer | Sales | Off-plan | Ready sales | Resale spread vs city norm | Active projects | Concentration | Quality score | Exit grade | House view | |
|---|---|---|---|---|---|---|---|---|---|---|
| Azizi | 15,041 | 91% | 1,344 | +1 pts | 138 ⚠ | 56% (Dubai South) | 7.5 | 4 ★ (1,276) | B | Not promoted |
| Binghatti | 8,083 | 86% | 1,117 | -10 pts | 79 ⚠ | 28% (Majan) | 8.0 | 4.4 ★ (69) | B | Not promoted |
| DAMAC | 4,655 | 84% | 727 | -13 pts | 66 ⚠ | 42% (Al Hebiah Fifth) | 2.2 | 4.1 ★ (1,074) | C | Not promoted |
| Emaar | 4,458 | 90% | 467 | +12 pts | 72 ⚠ | 33% (Al Khairan First) | 9.4 | 4.6 ★ (3,850) | B | Preferred |
| Ellington | 3,072 | 94% | 180 | +21 pts | 34 | 34% (Dubai Islands) | 8.5 | 4.2 ★ (504) | B | Preferred |
| Sobha | 2,938 | 79% | 609 | +16 pts | 37 | 25% (Jebel Ali First) | 9.2 | 4.7 ★ (3,341) | — | Not promoted |
| Samana | 2,761 | 98% | 55 | -9 pts | 42 | 28% (Dubailand Residence Complex) | 7.4 | 4 ★ (537) | C | Not promoted |
| Danube | 2,726 | 90% | 283 | -5 pts | 28 | 24% (JVC) | 7.6 | 4.6 ★ (2,809) | — | Not promoted |
| Beyond | 1,242 | 100% | 0 | — | 8 | 51% (Dubai Islands) | — | — | — | — |
| Vision Developments | 849 | 99% | 11 | — | 6 | 63% (Dubai Production City) | — | 3.3 ★ (43) | — | — |
| Nshama | 836 | 73% | 226 | -5 pts | 24 | 91% (Town Square) | — | 3.7 ★ (236) | — | — |
| Meraas | 754 | 80% | 154 | — | 10 | 42% (Zaabeel Second) | 8.8 | 4.2 ★ (229) | — | Preferred |
| Iman Developers | 582 | 93% | 39 | +39 pts | 4 | 89% (Motor City) | — | 4.5 ★ (210) | — | — |
| WADAN Developments | 463 | 100% | 0 | — | 4 | 76% (Dubailand Residence Complex) | — | 4.9 ★ (182) | — | — |
| Tiger Group | 441 | 82% | 78 | +3 pts | 11 | 39% (Jumeirah Village Triangle) | 2.0 | 3.6 ★ (492) | — | Not promoted |
| Leos | 420 | 92% | 34 | — | 7 | 46% (Dubailand Residence Complex) | — | 4.6 ★ (374) | — | — |
| HOLM Developments | 378 | 100% | 0 | — | 2 | 100% (Al Satwa) | — | — | — | — |
| Reef Luxury Development | 378 | 100% | 0 | — | 3 | 62% (Dubai Production City) | — | — | — | — |
| Marquis | 367 | 90% | 38 | +1 pts | 7 | 77% (Arjan) | 3.5 | 4.7 ★ (110) | — | Not promoted |
| TownX | 362 | 49% | 186 | — | 5 | 51% (JVC) | — | — | — | — |
| SOL Properties | 352 | 90% | 36 | — | 4 | 63% (Jumeirah Village Triangle) | — | 5 ★ (283) | — | — |
| HMB Homes Real Estate Development | 343 | 89% | 39 | +20 pts | 7 | 38% (Arjan) | — | 4.2 ★ (77) | B | — |
| Select Group | 334 | 96% | 14 | +12 pts | 3 | 65% (Zaabeel Second) | 8.5 | — | — | Neutral |
| Zoya Developments | 301 | 100% | 0 | — | 4 | 69% (Dubailand Residence Complex) | — | — | — | — |
| Mr. Eight Development | 286 | 100% | 0 | — | 2 | 88% (Jumeirah Village Triangle) | — | — | — | — |
A = ready pricing holds at or above the market norm · B = within 10 pts · C = 10+ pts below norm and/or very thin ready market · — = insufficient area-matched evidence for a verdict (we show the numbers, we don't guess). Grades require at least two independent area pairs. ⚠ = extreme launch velocity (50+ projects transacting in the window) — rapid-growth developers carry delivery and post-handover supply risk regardless of current pricing. House view = Sofia Sands' curated stance from delivery/quality research — deliberately independent of the measured columns; a developer can price well today and still not meet our standard. Quality score = our curated build/delivery research (10-point scale) — deliberately a separate axis: quality is not profit. Google = star rating of the brand's most-reviewed corporate/sales listing on Google Maps (exact listing name kept in the dataset), refreshed weekly. Attribution covers brand-identifiable projects (~49% of volume). Six-month registry window measures current exit pricing, not multi-year appreciation; a historical series will be added when DLD archive data loads. Not investment advice.
| Area | Sales (January 2026 – October 2026) | Median AED/sqft | Off-plan share | Reading |
|---|---|---|---|---|
| Dubai South | 12,007 | AED 1,705 | 100% | Supply-heavy |
| JVC | 7,931 | AED 1,473 | 60% | Balanced |
| Dubailand Residence Complex | 5,116 | AED 1,430 | 92% | Supply-heavy |
| Business Bay | 5,094 | AED 2,480 | 53% | Deep ready market |
| Majan | 4,014 | AED 1,460 | 92% | Supply-heavy |
| Dubai Islands | 3,672 | AED 2,840 | 100% | Supply-heavy |
| Arjan | 2,772 | AED 1,594 | 64% | Balanced |
| City Of Arabia | 2,740 | AED 1,700 | 99% | Supply-heavy |
| Jebel Ali First | 2,547 | AED 1,681 | 98% | Supply-heavy |
| Dubai Production City | 2,423 | AED 1,350 | 76% | Balanced |
| Jumeirah Village Triangle | 2,338 | AED 1,668 | 83% | Balanced |
| Dubai Sports City | 2,181 | AED 1,320 | 63% | Balanced |
| Al Khairan First | 2,047 | AED 2,622 | 100% | Supply-heavy |
| Al Hebiah Fifth | 1,991 | AED 1,827 | 100% | Supply-heavy |
City-wide off-plan share: 79%. "Supply-heavy" = launch sales overwhelmingly dominate (new supply still being absorbed); "Deep ready market" = established secondary trading. High volume at a low median with a heavy launch share is the classic oversupply picture.