Grades measure the exit: whether a developer's ready units hold their value against its own launch pricing within the same area (area-matched, so portfolio mix cannot distort it), relative to the city norm (-14.8% — new launches always price above older stock; only the gap versus the market's gap is a signal).
| Developer | Sales | Off-plan | Ready sales | Resale spread vs city norm | Active projects | Concentration | Quality score | Exit grade | House view | |
|---|---|---|---|---|---|---|---|---|---|---|
| Azizi | 14,556 | 91% | 1,296 | +1 pts | 137 ⚠ | 56% (Dubai South) | 7.5 | 4 ★ (1,274) | B | Not promoted |
| Binghatti | 7,781 | 86% | 1,063 | -10 pts | 78 ⚠ | 28% (Majan) | 8.0 | 4.4 ★ (69) | B | Not promoted |
| DAMAC | 4,448 | 84% | 702 | -13 pts | 66 ⚠ | 41% (Al Hebiah Fifth) | 2.2 | 4.1 ★ (1,074) | C | Not promoted |
| Emaar | 4,344 | 90% | 443 | +12 pts | 72 ⚠ | 33% (Al Khairan First) | 9.4 | 4.6 ★ (3,846) | B | Preferred |
| Ellington | 3,003 | 95% | 162 | +22 pts | 33 | 34% (Dubai Islands) | 8.5 | 4.2 ★ (505) | B | Preferred |
| Sobha | 2,790 | 79% | 581 | +16 pts | 36 | 26% (Jebel Ali First) | 9.2 | 4.7 ★ (3,342) | — | Not promoted |
| Samana | 2,644 | 98% | 53 | -9 pts | 41 | 28% (Dubailand Residence Complex) | 7.4 | 4 ★ (521) | C | Not promoted |
| Danube | 2,628 | 90% | 270 | -5 pts | 28 | 25% (JVC) | 7.6 | 4.6 ★ (2,797) | — | Not promoted |
| Beyond | 1,237 | 100% | 0 | — | 8 | 51% (Dubai Islands) | — | — | — | — |
| Vision Developments | 843 | 99% | 11 | — | 6 | 63% (Dubai Production City) | — | 3.3 ★ (43) | — | — |
| Nshama | 817 | 73% | 220 | -6 pts | 24 | 91% (Town Square) | — | 3.7 ★ (231) | — | — |
| Meraas | 745 | 80% | 151 | — | 10 | 42% (Zaabeel Second) | 8.8 | 4.2 ★ (229) | — | Preferred |
| Iman Developers | 579 | 94% | 37 | +37 pts | 4 | 89% (Motor City) | — | 4.5 ★ (209) | — | — |
| WADAN Developments | 459 | 100% | 0 | — | 4 | 77% (Dubailand Residence Complex) | — | 4.9 ★ (146) | — | — |
| Leos | 418 | 92% | 34 | — | 7 | 46% (Dubailand Residence Complex) | — | 4.6 ★ (366) | — | — |
| Tiger Group | 415 | 84% | 67 | +3 pts | 11 | 38% (JVC) | 2.0 | 3.6 ★ (490) | — | Not promoted |
| HOLM Developments | 378 | 100% | 0 | — | 2 | 100% (Al Satwa) | — | — | — | — |
| Reef Luxury Development | 373 | 100% | 0 | — | 3 | 61% (Dubai Production City) | — | — | — | — |
| Marquis | 358 | 91% | 32 | +2 pts | 7 | 77% (Arjan) | 3.5 | 4.7 ★ (107) | — | Not promoted |
| SOL Properties | 344 | 90% | 36 | — | 4 | 63% (Jumeirah Village Triangle) | — | 5 ★ (281) | — | — |
| TownX | 342 | 47% | 182 | — | 5 | 53% (JVC) | — | — | — | — |
| HMB Homes Real Estate Development | 334 | 88% | 39 | +21 pts | 7 | 37% (Arjan) | — | 4.2 ★ (77) | B | — |
| Select Group | 319 | 100% | 1 | — | 3 | 67% (Zaabeel Second) | 8.5 | — | — | Neutral |
| Zoya Developments | 301 | 100% | 0 | — | 4 | 69% (Dubailand Residence Complex) | — | — | — | — |
| Mr. Eight Development | 253 | 100% | 0 | — | 1 | 100% (Jumeirah Village Triangle) | — | — | — | — |
A = ready pricing holds at or above the market norm · B = within 10 pts · C = 10+ pts below norm and/or very thin ready market · — = insufficient area-matched evidence for a verdict (we show the numbers, we don't guess). Grades require at least two independent area pairs. ⚠ = extreme launch velocity (50+ projects transacting in the window) — rapid-growth developers carry delivery and post-handover supply risk regardless of current pricing. House view = Sofia Sands' curated stance from delivery/quality research — deliberately independent of the measured columns; a developer can price well today and still not meet our standard. Quality score = our curated build/delivery research (10-point scale) — deliberately a separate axis: quality is not profit. Google = star rating of the brand's most-reviewed corporate/sales listing on Google Maps (exact listing name kept in the dataset), refreshed weekly. Attribution covers brand-identifiable projects (~50% of volume). Six-month registry window measures current exit pricing, not multi-year appreciation; a historical series will be added when DLD archive data loads. Not investment advice.
| Area | Sales (January 2026 – October 2026) | Median AED/sqft | Off-plan share | Reading |
|---|---|---|---|---|
| Dubai South | 11,664 | AED 1,705 | 100% | Supply-heavy |
| JVC | 7,658 | AED 1,475 | 61% | Balanced |
| Business Bay | 4,932 | AED 2,484 | 54% | Deep ready market |
| Dubailand Residence Complex | 4,901 | AED 1,428 | 92% | Supply-heavy |
| Majan | 3,920 | AED 1,466 | 92% | Supply-heavy |
| Dubai Islands | 3,602 | AED 2,843 | 100% | Supply-heavy |
| Arjan | 2,660 | AED 1,593 | 65% | Balanced |
| City Of Arabia | 2,612 | AED 1,703 | 99% | Supply-heavy |
| Jebel Ali First | 2,481 | AED 1,677 | 98% | Supply-heavy |
| Dubai Production City | 2,364 | AED 1,349 | 76% | Balanced |
| Jumeirah Village Triangle | 2,265 | AED 1,675 | 83% | Balanced |
| Dubai Sports City | 2,100 | AED 1,320 | 63% | Balanced |
| Al Khairan First | 1,980 | AED 2,625 | 100% | Supply-heavy |
| Al Hebiah Fifth | 1,879 | AED 1,830 | 100% | Supply-heavy |
City-wide off-plan share: 79%. "Supply-heavy" = launch sales overwhelmingly dominate (new supply still being absorbed); "Deep ready market" = established secondary trading. High volume at a low median with a heavy launch share is the classic oversupply picture.