Grades measure the exit: whether a developer's ready units hold their value against its own launch pricing within the same area (area-matched, so portfolio mix cannot distort it), relative to the city norm (-14.4% — new launches always price above older stock; only the gap versus the market's gap is a signal).
| Developer | Sales | Off-plan | Ready sales | Resale spread vs city norm | Active projects | Concentration | Quality score | Exit grade | House view | |
|---|---|---|---|---|---|---|---|---|---|---|
| Azizi | 7,266 | 88% | 842 | +2 pts | 130 ⚠ | 56% (Dubai South) | 7.5 | 4 ★ (1,248) | B | Not promoted |
| Binghatti | 4,765 | 86% | 666 | -9 pts | 75 ⚠ | 31% (Majan) | 8.0 | 4.5 ★ (69) | B | Not promoted |
| Emaar | 3,618 | 93% | 262 | +12 pts | 72 ⚠ | 35% (Al Khairan First) | 9.4 | 3.9 ★ (492) | B | Preferred |
| DAMAC | 2,900 | 84% | 455 | -12 pts | 63 ⚠ | 41% (Al Hebiah Fifth) | 2.2 | 4.1 ★ (1,061) | C | Not promoted |
| Ellington | 2,213 | 95% | 102 | +20 pts | 31 | 40% (Dubai Islands) | 8.5 | 4.2 ★ (488) | B | Preferred |
| Sobha | 1,934 | 81% | 371 | +18 pts | 35 | 26% (Jebel Ali First) | 9.2 | 4.7 ★ (3,322) | — | Not promoted |
| Danube | 1,925 | 90% | 186 | -3 pts | 28 | 26% (Tecom Site A) | 7.6 | 4.6 ★ (2,729) | — | Not promoted |
| Samana | 1,777 | 98% | 32 | -8 pts | 38 | 32% (Dubailand Residence Complex) | 7.4 | 3.9 ★ (459) | C | Not promoted |
| Beyond | 1,167 | 100% | 0 | — | 8 | 53% (Dubai Islands) | — | — | — | — |
| Meraas | 667 | 83% | 115 | — | 9 | 44% (Zaabeel Second) | 8.8 | 4.2 ★ (226) | — | Preferred |
| Nshama | 654 | 75% | 166 | -6 pts | 24 | 92% (Town Square) | — | 3.4 ★ (173) | — | — |
| Vision Developments | 609 | 99% | 8 | — | 6 | 58% (Dubai Production City) | — | 3.3 ★ (40) | — | — |
| Iman Developers | 502 | 94% | 28 | +36 pts | 4 | 91% (Motor City) | — | 4.5 ★ (202) | — | — |
| Leos | 372 | 95% | 20 | — | 7 | 47% (Dubai Sports City) | — | 4.6 ★ (359) | — | — |
| WADAN Developments | 351 | 100% | 0 | — | 4 | 95% (Dubailand Residence Complex) | — | 4.8 ★ (133) | — | — |
| HOLM Developments | 337 | 100% | 0 | — | 2 | 100% (Al Satwa) | — | — | — | — |
| Marquis | 289 | 95% | 15 | +4 pts | 5 | 79% (Arjan) | 3.5 | 4.7 ★ (103) | — | Not promoted |
| SOL Properties | 288 | 90% | 30 | — | 4 | 64% (Jumeirah Village Triangle) | — | 5 ★ (278) | — | — |
| HMB Homes Real Estate Development | 275 | 93% | 18 | +27 pts | 7 | 37% (Arjan) | — | 4.2 ★ (72) | — | — |
| Tiger Group | 262 | 87% | 33 | +5 pts | 11 | 39% (Jumeirah Village Triangle) | 2.0 | 3.6 ★ (473) | — | Not promoted |
A = ready pricing holds at or above the market norm · B = within 10 pts · C = 10+ pts below norm and/or very thin ready market · — = insufficient area-matched evidence for a verdict (we show the numbers, we don't guess). Grades require at least two independent area pairs. ⚠ = extreme launch velocity (50+ projects transacting in the window) — rapid-growth developers carry delivery and post-handover supply risk regardless of current pricing. House view = Sofia Sands' curated stance from delivery/quality research — deliberately independent of the measured columns; a developer can price well today and still not meet our standard. Quality score = our curated build/delivery research (10-point scale) — deliberately a separate axis: quality is not profit. Google = star rating of the brand's most-reviewed corporate/sales listing on Google Maps (exact listing name kept in the dataset), refreshed weekly. Attribution covers brand-identifiable projects (~47% of volume). Six-month registry window measures current exit pricing, not multi-year appreciation; a historical series will be added when DLD archive data loads. Not investment advice.
| Area | Sales (January 2026 – July 2026) | Median AED/sqft | Off-plan share | Reading |
|---|---|---|---|---|
| Dubai South | 7,022 | AED 1,689 | 100% | Supply-heavy |
| JVC | 5,056 | AED 1,502 | 64% | Balanced |
| Dubailand Residence Complex | 3,731 | AED 1,445 | 93% | Supply-heavy |
| Business Bay | 3,531 | AED 2,602 | 58% | Deep ready market |
| Dubai Islands | 3,072 | AED 2,886 | 100% | Supply-heavy |
| Majan | 2,762 | AED 1,507 | 92% | Supply-heavy |
| Arjan | 1,842 | AED 1,613 | 67% | Balanced |
| Jebel Ali First | 1,771 | AED 1,634 | 98% | Supply-heavy |
| Jumeirah Village Triangle | 1,723 | AED 1,688 | 85% | Launch-driven |
| Dubai Production City | 1,679 | AED 1,338 | 80% | Balanced |
| Dubai Sports City | 1,502 | AED 1,333 | 66% | Balanced |
| Al Khairan First | 1,441 | AED 2,635 | 100% | Supply-heavy |
| Business Park | 1,336 | AED 3,606 | 100% | Supply-heavy |
| Al Hebiah Fifth | 1,214 | AED 1,865 | 100% | Supply-heavy |
City-wide off-plan share: 80%. "Supply-heavy" = launch sales overwhelmingly dominate (new supply still being absorbed); "Deep ready market" = established secondary trading. High volume at a low median with a heavy launch share is the classic oversupply picture.