Grades measure the exit: whether a developer's ready units hold their value against its own launch pricing within the same area (area-matched, so portfolio mix cannot distort it), relative to the city norm (-14.4% — new launches always price above older stock; only the gap versus the market's gap is a signal).
| Developer | Sales | Off-plan | Ready sales | Resale spread vs city norm | Active projects | Concentration | Quality score | Exit grade | House view | |
|---|---|---|---|---|---|---|---|---|---|---|
| Azizi | 11,956 | 91% | 1,043 | +2 pts | 134 ⚠ | 56% (Dubai South) | 7.5 | 4 ★ (1,254) | B | Not promoted |
| Binghatti | 5,606 | 85% | 844 | -9 pts | 76 ⚠ | 29% (Majan) | 8.0 | 4.7 ★ (63) | B | Not promoted |
| Emaar | 3,970 | 92% | 333 | +12 pts | 72 ⚠ | 35% (Al Khairan First) | 9.4 | 3.9 ★ (493) | B | Preferred |
| DAMAC | 3,501 | 85% | 540 | -14 pts | 65 ⚠ | 40% (Al Hebiah Fifth) | 2.2 | 4.1 ★ (1,069) | C | Not promoted |
| Ellington | 2,704 | 95% | 123 | +24 pts | 33 | 35% (Dubai Islands) | 8.5 | 4.2 ★ (497) | B | Preferred |
| Danube | 2,237 | 90% | 221 | -5 pts | 28 | 24% (JVC) | 7.6 | 4.6 ★ (2,762) | — | Not promoted |
| Sobha | 2,169 | 79% | 453 | +17 pts | 35 | 25% (Jebel Ali First) | 9.2 | 4.7 ★ (3,344) | — | Not promoted |
| Samana | 2,145 | 98% | 45 | -10 pts | 39 | 31% (Dubailand Residence Complex) | 7.4 | 4 ★ (478) | C | Not promoted |
| Beyond | 1,205 | 100% | 0 | — | 8 | 51% (Dubai Islands) | — | — | — | — |
| Nshama | 741 | 73% | 201 | -7 pts | 24 | 91% (Town Square) | — | 3.3 ★ (178) | — | — |
| Vision Developments | 741 | 99% | 9 | — | 6 | 61% (Dubai Production City) | — | 3.3 ★ (44) | — | — |
| Meraas | 704 | 82% | 130 | — | 9 | 43% (Zaabeel Second) | 8.8 | 4.2 ★ (227) | — | Preferred |
| Iman Developers | 542 | 94% | 30 | +40 pts | 4 | 91% (Motor City) | — | 4.5 ★ (207) | — | — |
| WADAN Developments | 421 | 100% | 0 | — | 4 | 81% (Dubailand Residence Complex) | — | 4.9 ★ (134) | — | — |
| Leos | 401 | 93% | 27 | — | 7 | 46% (Dubailand Residence Complex) | — | 4.5 ★ (365) | — | — |
| HOLM Developments | 368 | 100% | 0 | — | 2 | 100% (Al Satwa) | — | — | — | — |
| Reef Luxury Development | 324 | 100% | 0 | — | 3 | 56% (Dubai Production City) | — | — | — | — |
| SOL Properties | 317 | 90% | 31 | — | 4 | 62% (Jumeirah Village Triangle) | — | 5 ★ (281) | — | — |
| Marquis | 316 | 94% | 20 | +4 pts | 7 | 77% (Arjan) | 3.5 | 4.7 ★ (105) | — | Not promoted |
| Tiger Group | 299 | 87% | 39 | +5 pts | 11 | 39% (Jumeirah Village Triangle) | 2.0 | 3.6 ★ (477) | — | Not promoted |
| HMB Homes Real Estate Development | 295 | 92% | 25 | +26 pts | 7 | 37% (Arjan) | — | 4.2 ★ (72) | — | — |
| Select Group | 286 | 100% | 0 | — | 3 | 68% (Zaabeel Second) | 8.5 | — | — | Neutral |
| TownX | 262 | 43% | 150 | — | 5 | 57% (JVC) | — | — | — | — |
A = ready pricing holds at or above the market norm · B = within 10 pts · C = 10+ pts below norm and/or very thin ready market · — = insufficient area-matched evidence for a verdict (we show the numbers, we don't guess). Grades require at least two independent area pairs. ⚠ = extreme launch velocity (50+ projects transacting in the window) — rapid-growth developers carry delivery and post-handover supply risk regardless of current pricing. House view = Sofia Sands' curated stance from delivery/quality research — deliberately independent of the measured columns; a developer can price well today and still not meet our standard. Quality score = our curated build/delivery research (10-point scale) — deliberately a separate axis: quality is not profit. Google = star rating of the brand's most-reviewed corporate/sales listing on Google Maps (exact listing name kept in the dataset), refreshed weekly. Attribution covers brand-identifiable projects (~49% of volume). Six-month registry window measures current exit pricing, not multi-year appreciation; a historical series will be added when DLD archive data loads. Not investment advice.
| Area | Sales (January 2026 – August 2026) | Median AED/sqft | Off-plan share | Reading |
|---|---|---|---|---|
| Dubai South | 9,851 | AED 1,699 | 100% | Supply-heavy |
| JVC | 6,211 | AED 1,487 | 62% | Balanced |
| Dubailand Residence Complex | 4,311 | AED 1,438 | 93% | Supply-heavy |
| Business Bay | 4,085 | AED 2,548 | 56% | Deep ready market |
| Dubai Islands | 3,296 | AED 2,870 | 100% | Supply-heavy |
| Majan | 3,116 | AED 1,500 | 92% | Supply-heavy |
| Arjan | 2,202 | AED 1,610 | 66% | Balanced |
| Jebel Ali First | 2,082 | AED 1,651 | 98% | Supply-heavy |
| Dubai Production City | 2,012 | AED 1,340 | 77% | Balanced |
| Jumeirah Village Triangle | 1,931 | AED 1,683 | 84% | Balanced |
| City Of Arabia | 1,915 | AED 1,717 | 100% | Supply-heavy |
| Dubai Sports City | 1,757 | AED 1,328 | 65% | Balanced |
| Business Park | 1,632 | AED 3,594 | 100% | Supply-heavy |
| Al Khairan First | 1,544 | AED 2,637 | 100% | Supply-heavy |
City-wide off-plan share: 80%. "Supply-heavy" = launch sales overwhelmingly dominate (new supply still being absorbed); "Deep ready market" = established secondary trading. High volume at a low median with a heavy launch share is the classic oversupply picture.