Grades measure the exit: whether a developer's ready units hold their value against its own launch pricing within the same area (area-matched, so portfolio mix cannot distort it), relative to the city norm (-14.3% — new launches always price above older stock; only the gap versus the market's gap is a signal).
| Developer | Sales | Off-plan | Ready sales | Resale spread vs city norm | Active projects | Concentration | Quality score | Exit grade | House view | |
|---|---|---|---|---|---|---|---|---|---|---|
| Azizi | 8,336 | 89% | 878 | +1 pts | 130 ⚠ | 58% (Dubai South) | 7.5 | 4 ★ (1,251) | B | Not promoted |
| Binghatti | 4,902 | 86% | 702 | -9 pts | 75 ⚠ | 31% (Majan) | 8.0 | 4.5 ★ (69) | B | Not promoted |
| Emaar | 3,722 | 93% | 279 | +13 pts | 72 ⚠ | 35% (Al Khairan First) | 9.4 | 3.9 ★ (491) | B | Preferred |
| DAMAC | 3,006 | 84% | 476 | -13 pts | 63 ⚠ | 41% (Al Hebiah Fifth) | 2.2 | 4.1 ★ (1,062) | C | Not promoted |
| Ellington | 2,352 | 96% | 103 | +19 pts | 33 | 39% (Dubai Islands) | 8.5 | 4.2 ★ (492) | B | Preferred |
| Danube | 1,969 | 90% | 192 | -3 pts | 28 | 26% (Tecom Site A) | 7.6 | 4.6 ★ (2,729) | — | Not promoted |
| Sobha | 1,956 | 80% | 386 | +17 pts | 35 | 26% (Jebel Ali First) | 9.2 | 4.7 ★ (3,325) | — | Not promoted |
| Samana | 1,856 | 98% | 35 | -9 pts | 38 | 32% (Dubailand Residence Complex) | 7.4 | 3.9 ★ (452) | C | Not promoted |
| Beyond | 1,178 | 100% | 0 | — | 8 | 52% (Dubai Islands) | — | — | — | — |
| Meraas | 674 | 82% | 118 | — | 9 | 43% (Zaabeel Second) | 8.8 | 4.2 ★ (226) | — | Preferred |
| Nshama | 673 | 75% | 171 | -6 pts | 24 | 92% (Town Square) | — | 3.4 ★ (175) | — | — |
| Vision Developments | 634 | 99% | 8 | — | 6 | 58% (Dubai Production City) | — | 3.3 ★ (41) | — | — |
| Iman Developers | 502 | 94% | 28 | +36 pts | 4 | 91% (Motor City) | — | 4.5 ★ (202) | — | — |
| Leos | 380 | 94% | 22 | — | 7 | 46% (Dubai Sports City) | — | 4.5 ★ (361) | — | — |
| WADAN Developments | 361 | 100% | 0 | — | 4 | 93% (Dubailand Residence Complex) | — | 4.8 ★ (134) | — | — |
| HOLM Developments | 346 | 100% | 0 | — | 2 | 100% (Al Satwa) | — | — | — | — |
| Marquis | 296 | 95% | 16 | +3 pts | 5 | 78% (Arjan) | 3.5 | 4.7 ★ (103) | — | Not promoted |
| SOL Properties | 293 | 90% | 30 | — | 4 | 64% (Jumeirah Village Triangle) | — | 5 ★ (280) | — | — |
| HMB Homes Real Estate Development | 277 | 93% | 19 | +27 pts | 7 | 37% (Arjan) | — | 4.2 ★ (73) | — | — |
| Tiger Group | 276 | 87% | 37 | +5 pts | 11 | 39% (Jumeirah Village Triangle) | 2.0 | 3.6 ★ (475) | — | Not promoted |
| Reef Luxury Development | 261 | 100% | 0 | — | 3 | 52% (Dubai Production City) | — | — | — | — |
| Select Group | 252 | 100% | 0 | — | 3 | 73% (Zaabeel Second) | 8.5 | — | — | Neutral |
A = ready pricing holds at or above the market norm · B = within 10 pts · C = 10+ pts below norm and/or very thin ready market · — = insufficient area-matched evidence for a verdict (we show the numbers, we don't guess). Grades require at least two independent area pairs. ⚠ = extreme launch velocity (50+ projects transacting in the window) — rapid-growth developers carry delivery and post-handover supply risk regardless of current pricing. House view = Sofia Sands' curated stance from delivery/quality research — deliberately independent of the measured columns; a developer can price well today and still not meet our standard. Quality score = our curated build/delivery research (10-point scale) — deliberately a separate axis: quality is not profit. Google = star rating of the brand's most-reviewed corporate/sales listing on Google Maps (exact listing name kept in the dataset), refreshed weekly. Attribution covers brand-identifiable projects (~48% of volume). Six-month registry window measures current exit pricing, not multi-year appreciation; a historical series will be added when DLD archive data loads. Not investment advice.
| Area | Sales (January 2026 – July 2026) | Median AED/sqft | Off-plan share | Reading |
|---|---|---|---|---|
| Dubai South | 7,831 | AED 1,691 | 100% | Supply-heavy |
| JVC | 5,263 | AED 1,500 | 64% | Balanced |
| Dubailand Residence Complex | 3,838 | AED 1,442 | 93% | Supply-heavy |
| Business Bay | 3,621 | AED 2,591 | 57% | Deep ready market |
| Dubai Islands | 3,125 | AED 2,878 | 100% | Supply-heavy |
| Majan | 2,828 | AED 1,509 | 92% | Supply-heavy |
| Arjan | 1,910 | AED 1,613 | 66% | Balanced |
| Jebel Ali First | 1,801 | AED 1,634 | 98% | Supply-heavy |
| Jumeirah Village Triangle | 1,762 | AED 1,682 | 85% | Launch-driven |
| Dubai Production City | 1,740 | AED 1,338 | 79% | Balanced |
| Dubai Sports City | 1,558 | AED 1,332 | 66% | Balanced |
| Al Khairan First | 1,482 | AED 2,637 | 100% | Supply-heavy |
| Business Park | 1,345 | AED 3,604 | 100% | Supply-heavy |
| Al Hebiah Fifth | 1,260 | AED 1,862 | 100% | Supply-heavy |
City-wide off-plan share: 80%. "Supply-heavy" = launch sales overwhelmingly dominate (new supply still being absorbed); "Deep ready market" = established secondary trading. High volume at a low median with a heavy launch share is the classic oversupply picture.