At the luxury end the question is rarely the percentage — it is what the fee actually buys, and whose side the agent is contractually on.
Updated 23 Aug 2026 · Fee conventions per Dubai market practice and the Dubai Land Department's published schedules — always confirm current figures before transfer
| Figure | Value | Source | As of |
|---|---|---|---|
| Standard agent commission on a Dubai resale purchase | 2% of price + 5% VAT | Dubai market convention — negotiable, recorded in RERA Form B | 2026 |
| DLD transfer fee on purchase | 4% of purchase price | Dubai Land Department official fee schedule | 2026 schedule |
| Agent fee on a typical off-plan (developer) sale | Paid by the developer — buyer typically pays no separate commission | Standard developer sales practice — confirm in writing per project | 2026 |
| Broker regulation | RERA broker registration + Form B buyer agreement | Dubai Law No. 16 of 2007 (RERA) and DLD brokerage regulations | In force 2026 |
Every figure above carries its source; where a number cannot be sourced, we drop it rather than print it. Trustee-office and mortgage registration fees are published on the DLD fee schedule — confirm the live tier before transfer.
“On an AED 15–20m purchase, buyers negotiate everything except, strangely, the brokerage. The 2% is a convention, not a tariff — the honest conversation is what the fee covers: sourcing off-market, running the DLD and escrow checks, and negotiating on your side of the table, in writing, under Form B.”
On Dubai's secondary market, the buyer conventionally pays their agent 2% of the agreed purchase price plus 5% VAT, due at transfer alongside the DLD fee. It is a convention with no legal floor or ceiling: nothing in Dubai's brokerage regulations fixes the rate. In practice most agencies quote it as standard, and on mid-market deals it rarely moves.
At the luxury end it moves. On high-value transactions buyers commonly agree a reduced percentage, a fixed fee, or a capped fee — agreed before viewings begin, not at the negotiating table when leverage is gone. The only version of the agreement that matters is the one recorded in the RERA Form B.
On off-plan (developer) sales, the developer pays the selling agent's commission out of its own marketing budget. A buyer introduced by an agent to a developer launch typically pays no separate agent fee at all — the price is the developer's published price either way.
Two disciplines follow. First, confirm in writing per project that no buyer-side fee applies; if an agent asks you for a fee on a developer sale, ask precisely what service it covers beyond the introduction. Second, understand the incentive: an agent paid by the developer is economically a seller's agent. If you want representation — someone contractually on your side running the escrow checks and developer reliability checks — that is a separate engagement, and it is reasonable for it to carry a separate fee.
The agent fee is one line in the acquisition stack. Alongside it, budget the 4% DLD transfer fee, the registration trustee office fee (tiered by price on the DLD's published schedule), mortgage registration fees if financing, and developer NOC fees on resales within a master community. We itemise the full stack, with sources, in Dubai buying costs and DLD fees and how much cash you need upfront.
If what you need goes beyond a single transaction — a search mandate, portfolio work, or due-diligence-only support — the fee models are different and worth understanding before you sign anything: see luxury property advisory costs in Dubai.
On a resale (secondary market) purchase the standard agent commission in Dubai is 2% of the purchase price plus 5% VAT, payable at transfer. The percentage is market convention, not a legal tariff, so on high-value luxury transactions it is negotiable — some buyers agree a capped or fixed fee instead.
On off-plan sales the developer normally pays the selling agent's commission, so a buyer introduced by an agent typically pays no separate agent fee on an off-plan unit. Confirm this in writing before reserving: if an agent asks the buyer for a fee on a developer sale, ask exactly what service it covers.
Yes. 2% + VAT is convention, not regulation. On luxury transactions buyers commonly negotiate a reduced percentage, a fixed fee, or a capped fee agreed before viewings start. Whatever is agreed must be recorded in the RERA Form B buyer-agent agreement so there is no ambiguity at transfer.
Form B is the RERA standard agreement between a buyer and a registered broker in Dubai. It records the broker's licence details, the scope of the engagement and the agreed commission. A broker working without a signed Form B is working outside the regulatory framework — insist on it before sharing requirements or making offers.
Budget the Dubai Land Department transfer fee of 4% of the purchase price, the registration trustee office fee (published on the DLD fee schedule), any mortgage registration fees if financing, and the agent commission of 2% + VAT on resale. The DLD publishes the current official fee schedule — always confirm the live figures before transfer.
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