The useful question is not “what does advisory cost?” but “which engagement do I actually need — and whose side does each fee put the advisor on?”
Updated 23 Aug 2026 · Fee conventions per Dubai market practice; regulatory framework per RERA and the Dubai Land Department — always confirm terms in writing
| Model | How it's charged | When it fits |
|---|---|---|
| Transaction commission | Convention: 2% of price + 5% VAT on resale, at transfer; on off-plan the developer normally pays the agent. Negotiable at the luxury tier — reduced, fixed or capped fees are common, recorded in RERA Form B. | You know roughly what you want and need execution: sourcing, viewings, negotiation, transfer. |
| Search mandate / retainer | Retainer engaged up front, typically credited against a success fee on completion. Structure and amounts are agreed per mandate — there is no standard tariff, which is precisely why the agreement must state them. | Off-market or cross-market searches, buyers abroad, briefs where the right answer might be “wait.” |
| Due diligence only | Fixed fee per property, agreed in advance, independent of whether you proceed. | You found the property yourself and want the title, escrow, developer and service-charge checks run before you commit. |
| Portfolio advisory | Scoped consultancy — per review or ongoing, priced by scope rather than transaction value. | Multiple UAE assets; decisions about holding, selling, restructuring or rebalancing across Dubai and RAK. |
Where a number is convention (the 2% + VAT) we say so; where the market has no standard figure, we say that instead of inventing one. Any specific quote belongs in your written agreement.
“Commission pays the advisor when you buy. A retainer pays them to be right. On an eight-figure purchase those are different products — the retainer is the only model in which 'don't buy this one' is a billable answer, and it is sometimes the answer that earns the fee.”
Whatever the advisory model, the government-side costs are fixed and public: the 4% DLD transfer fee, trustee office fees on the DLD's published schedule, and mortgage registration fees if financing. On a resale, the conventional agent commission adds 2% + VAT. Advisory fees sit on top of — or, in the transaction model, are simply — that commission line. The full stack is itemised in Dubai buying costs and DLD fees, and the commission conventions in detail in what a buyer's agent costs for luxury property.
Ask these before signing anything: Which model are we in, and what exactly triggers your fee? What do you deliver if I end up not buying? Who else pays you in connection with properties you show me? What does your due-diligence report cover, and will you put your verification findings in writing? An advisor comfortable with these questions is usually worth engaging; one who deflects them has told you which model you are really in.
It depends on the engagement model. A standard transaction is conventionally 2% of the purchase price + 5% VAT on resale (developer-paid on off-plan). Dedicated search mandates are typically structured as a retainer credited against a success fee; due-diligence-only work is usually a fixed fee per property. None of these are regulated tariffs — every model is negotiable and must be recorded in writing before work starts.
In Dubai both must be RERA-registered brokers to transact, so the real difference is the engagement: an agent is conventionally paid per transaction by commission, while an advisory engagement (search mandate, portfolio review, due diligence) is scoped and paid independently of any single deal — which changes whose interests the fee serves.
A commission-only agent is paid when you buy — any property, from anyone. A retainer buys advice that is allowed to conclude 'don't buy this one': off-market sourcing, escrow and developer verification, and negotiation with no pressure to close the wrong deal. On high-value purchases the cost of the retainer is small against the cost of one bad acquisition.
At minimum: title deed or Oqood verification with the Dubai Land Department, project registration and escrow account matching, developer track-record review from the DLD project directory, service-charge and jointly-owned property document review, and a written report. It is typically a fixed-fee engagement per property, agreed in advance.
Anyone brokering Dubai property must hold a RERA broker registration — ask for the licence number and verify it through the Dubai Land Department's channels. Then insist the engagement is in writing: RERA Form B for buyer representation, or a scoped advisory agreement stating the fee model, deliverables and what happens if no purchase completes.
Sofia Sands Realty · RERA 41793 · direct, discreet, no obligation