Founder & Principal Broker, Sofia Sands Realty — RERA 41793. Dubai and Ras Al Khaimah, by the numbers.
Episode one. After ten-plus years in the UAE market — agent, manager, partner — Yitayal steps in front of the camera for the first time, and says why: the honest figures on Dubai and RAK beachfront lived behind closed doors. Now they are published here.
51 seconds · recorded July 2026 · also on Instagram
“An Ethiopian, awarded at a top-three agency in the UAE real estate market. That happened — and it was me. A1 Properties, in 2024 — 89% of those deals came from my own network: my own clients, ten-plus years of relationships — manager, then partner. Now I own my own firm, from Dubai all the way to Bali. Ten-plus years in this industry, and I never once showed my face. Today, that changes. I stayed behind the scenes because the real numbers lived behind closed doors — the hype, the inflated ROI, the price per square foot nobody showed you. I know what is real, because I am the one who sold it. Now I will show you, publicly, the honest figures on Dubai and RAK beachfront. No sugar-coating. Follow if you want to know the truth before you buy. I am Yitayal. Let’s begin.”
Every market guide and comparison on this site is written and reviewed under the name you see here — not a content farm. Yitayal Mesfin is the founder and principal broker of Sofia Sands Realty, a deliberately small brokerage registered with the Dubai Land Department (RERA 41793) and working both coasts: prime Dubai and the Ras Al Khaimah waterfront, including the Al Marjan corridor around the Wynn resort opening in 2027.
The house style is the anti-thesis of loud real estate marketing: specific over generic, data over emotion, restraint over hype. Where a number appears in a guide, it is either a published regulatory figure or computed from Dubai Land Department registered transactions — and where a figure cannot be sourced, the guides say so instead of printing one.
Sofia Sands publishes two open datasets, both free to cite:
The same pipeline powers the market figures across our RAK-vs-Dubai guides and Insights.
The house flagship is Bay Views, Hayat Island — a full-floor release of twelve sea-view residences on Floor 9 of RAK Properties' Hayat Island tower, offered as a single transaction, fifteen minutes from the forthcoming Wynn Al Marjan resort.
Direct and discreet: WhatsApp +971 54 705 4704 · hello@sofiasandsrealty.ae. Verification is encouraged — check RERA 41793 with the Dubai Land Department, the same way our guides tell you to check everything else.
Sofia Sands Realty · RERA 41793 · direct, discreet, no obligation