UPSIDE Living
By SRG Holding Limited · Apartments · Updated 07 Sep 2026
About UPSIDE Living
Project general facts
UPSIDE Living is a contemporary lifestyle-driven residential community located in the heart of Business Bay, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.
The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.
Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.
Location description and benefits
Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.
Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.
As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.
Developer-supplied project description; verify specifications against the SPA and RERA-registered brochure.
Location: Business Bay
UPSIDE Living sits in Business Bay, Dubai. The Dubai Land Department has registered 4,594 sales in Business Bay so far in 2026 at an average of AED 2,757 per sqft, which is the benchmark to hold this launch against. See every project currently selling in Business Bay.
Sector: Business Bay · Open in Google Maps
Construction & payment
Construction start: 2018-12-31. Scheduled completion: 2023-02-28. Typical off-plan plans in this segment are 60/40 or 70/30 construction-linked, with a 10–20% booking amount and 4% registration fee. Ask us for the current plan on this project, including any post-handover option. Full cost breakdown: DLD fees guide.
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Other projects on sale in Business Bay
Buyer questions
How much does UPSIDE Living cost?
Launch pricing starts at AED 1,702,888 and runs to about AED 1,704,888 for Studio apartments of 472–568 sqft. That is roughly AED 3,607 per sqft at entry, against a Dubai Land Department registered average of AED 2,757 per sqft across 4,594 sales in Business Bay this year.
When is UPSIDE Living handing over?
The developer has not published a firm completion date yet; ask us for the current construction schedule. Status: completed. Off-plan instalments are construction-linked and paid into a regulated escrow account, so your money is released to the developer only as build milestones are certified.
Can foreigners buy in UPSIDE Living?
Yes. Business Bay is a designated freehold zone in Dubai; buyers of any nationality can hold full title registered at the Dubai Land Department. A purchase of AED 2 million or more also qualifies for the 10-year UAE Golden Visa.
Who is the developer of UPSIDE Living?
SRG Holding Limited. They currently have 1 other projects on sale that we track. Check their delivery record and RERA registration on our developer scorecard before paying a booking deposit.
Check live availability in UPSIDE Living
Floor plans, payment schedule and registration costs, same day. RERA 41793.